Lineate
Lineate makes custom software for clients across healthcare, programmatic advertising, the arts, and media. I wrote short-form and long-form content to help Lineate bring in new customers and upsell existing ones alongside the Sales and Engineering teams. I also oversaw vendors for PR and SEO.
Long-Form Writing Samples
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An article to help advertisers understand how to follow U.S. advertising laws.
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An article breaking down how chat bots work and what businesses should consider when picking them.
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A lead generation tool for top museums worldwide, the Art of Data eBook covers how the arts can better collect, analyze, and use data to connect with their audiences (with help from Lineate).
Infographic Examples
This infographic was a part of a campaign on data privacy laws in 2020. Lineate created a series of infographics to help potential customers explain how to navigate it. In addition to the copywriting, I oversaw designer on creative direction.
Lineate’s flagship product, DataSwitch, helps companies connect the dots on customer data across all channels with data orchestration. This infographic was part of a campaign highlighting how data orchestration addresses data pain points. The campaign led to over a million dollars in marketing-sourced revenue.
